Medium purple

#aa7cd3

Hex, rgb, cmyk and Pantone values for medium purple, with shades, tints, matching colors and free print quality patterns.

This is Medium purple, a soft purple at 272 degrees. A mid purple this rich reads creative and a little premium. Pair it with warm yellows for contrast, or with charcoal for a moody scheme.

Medium purple color values

Every conversion for #aa7cd3, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#aa7cd3

RGB170, 124, 211

HSL272, 50%, 66%

HSV272, 41%, 83%

CMYK19%, 41%, 0%, 17%

Lab59.58, 34.43, -38.17

XYZ35.54, 27.66, 65.09

Decimal11173075

Web safe#9966cc

Pantone2577 C

Shades of medium purple

#9b65cb #8c4ec4 #7d3db6 #6e36a0 #5e2e89 #4e2672 #3f1f5b #2f1744 #1f0f2e #100817

Tints of medium purple

#b288d7 #b994db #c19fdf #c9abe3 #d0b7e7 #d8c3eb #dfceef #e7daf3 #efe6f7 #f6f2fb

Colors that go with medium purple

Complementary#a5d37c Analogous#7e7cd3 Analogous#d37cd1 Triadic#d3aa7c Triadic#7cd3aa Split complementary#d1d37c Split complementary#7cd37f

Medium purple in print

The cmyk build is well inside gamut, so what you see on screen is close to what prints. The cmyk build is 19, 41, 0, 17.

The same color needs a different cmyk build depending on the paper. Here is #aa7cd3 on both.

Coated stockgloss or silk, C

19 41 0 17

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

21 42 4 23

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Medium purple in css

Copy #aa7cd3 straight into your stylesheet.

.background { background-color: #aa7cd3; }
.text { color: #aa7cd3; }
.border { border: 2px solid #aa7cd3; }

How medium purple looks on light and dark

Sample text on black

Sample text on white

Text on this color

Medium purple and accessibility

Contrast ratios for #aa7cd3 against black and white text, measured to the WCAG standard.

Use black text on this color for readable body copy. To test #aa7cd3 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Medium purple on a business card, sticker and pattern

A quick look at how #aa7cd3 sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around medium purple? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn medium purple into a seamless pattern

Four patterns built from #aa7cd3 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from medium purple, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #aa7cd3 are worked out. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.