Chocolate

#aa690f

Hex, rgb, cmyk and Pantone values for chocolate, with shades, tints, matching colors and free print quality patterns.

This is Chocolate, a vivid orange at 35 degrees. Oranges like this feel warm and approachable in branding. It sits well next to deep blues for contrast, or soft tans for a grounded palette.

Chocolate color values

Every conversion for #aa690f, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#aa690f

RGB170, 105, 15

HSL35, 84%, 36%

HSV35, 91%, 67%

CMYK0%, 38%, 91%, 33%

Lab50.32, 19.82, 54.51

XYZ21.72, 18.68, 2.91

Decimal11168015

Web safe#996600

Pantone153 C

Shades of chocolate

#9c600e #8e570c #7f4f0b #71460a #633d09 #553407 #472c06 #382305 #2a1a04 #1c1102

Tints of chocolate

#c67a11 #e28c14 #ec9a29 #efa845 #f1b561 #f4c27e #f6cf9a #f9ddb6 #fbead2 #fef7ef

Colors that go with chocolate

Complementary#0f50aa Analogous#aa1c0f Analogous#9daa0f Triadic#0faa69 Triadic#690faa Split complementary#0f9daa Split complementary#1b0faa

Chocolate in print

A color this vivid sometimes sits just outside cmyk gamut, so expect a small dip in punch on paper. The cmyk build is 0, 38, 91, 33.

The same color needs a different cmyk build depending on the paper. Here is #aa690f on both.

Coated stockgloss or silk, C

0 38 91 33

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

4 39 88 39

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Chocolate in css

Copy #aa690f straight into your stylesheet.

.background { background-color: #aa690f; }
.text { color: #aa690f; }
.border { border: 2px solid #aa690f; }

How chocolate looks on light and dark

Sample text on black

Sample text on white

Text on this color

Chocolate and accessibility

Contrast ratios for #aa690f against black and white text, measured to the WCAG standard.

Use black text on this color for readable body copy. To test #aa690f against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Chocolate on a business card, sticker and pattern

A quick look at how #aa690f sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around chocolate? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn chocolate into a seamless pattern

Four patterns built from #aa690f and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from chocolate, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #aa690f are worked out. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.