Brown

#aa494c

Hex, rgb, cmyk and Pantone values for brown, with shades, tints, matching colors and free print quality patterns.

Brown is a mid red that reads balanced. A mid red this confident is a natural for retail signage and calls to action. It pairs naturally with muted greens across the wheel and with off white for breathing room.

Brown color values

Every conversion for #aa494c, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#aa494c

RGB170, 73, 76

HSL358, 40%, 48%

HSV358, 57%, 67%

CMYK0%, 57%, 55%, 33%

Lab43.99, 40.11, 18.16

XYZ20.26, 13.83, 8.44

Decimal11159884

Web safe#993333

Pantone703 C

Shades of brown

#9b4345 #8c3c3f #7d3638 #6f2f31 #60292b #512324 #421c1d #331617 #241010 #15090a

Tints of brown

#b65659 #be676a #c5797b #cd8a8c #d49b9d #dcadae #e3bebf #ebd0d0 #f2e1e2 #faf3f3

Colors that go with brown

Complementary#49aaa7 Analogous#aa497c Analogous#aa7649 Triadic#4caa49 Triadic#494caa Split complementary#49aa76 Split complementary#497caa

Brown in print

It sits in a comfortable part of the gamut and reproduces reliably on press. The cmyk build is 0, 57, 55, 33.

The same color needs a different cmyk build depending on the paper. Here is #aa494c on both.

Coated stockgloss or silk, C

0 57 55 33

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

4 56 55 39

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Brown in css

Copy #aa494c straight into your stylesheet.

.background { background-color: #aa494c; }
.text { color: #aa494c; }
.border { border: 2px solid #aa494c; }

How brown looks on light and dark

Sample text on black

Sample text on white

Text on this color

Brown and accessibility

Contrast ratios for #aa494c against black and white text, measured to the WCAG standard.

Use white text on this color for readable body copy. To test #aa494c against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Brown on a business card, sticker and pattern

A quick look at how #aa494c sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around brown? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn brown into a seamless pattern

Four patterns built from #aa494c and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from brown, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #aa494c come from standard color math, shown so you can check them. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.