Brown

#aa393f

Hex, rgb, cmyk and Pantone values for brown, with shades, tints, matching colors and free print quality patterns.

Brown is a mid red that reads balanced. A mid red this confident is a natural for retail signage and calls to action. Cool greens and deep navies calm it down, while warm creams let it stay the loudest thing on the page.

Brown color values

Every conversion for #aa393f, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#aa393f

RGB170, 57, 63

HSL357, 50%, 45%

HSV357, 66%, 67%

CMYK0%, 66%, 63%, 33%

Lab40.95, 46.58, 22.13

XYZ18.94, 11.83, 5.99

Decimal11155775

Web safe#993333

Pantone703 C

Shades of brown

#9b343a #8d2f34 #7e2a2f #6f2529 #602024 #521b1e #431619 #341213 #260d0e #170808

Tints of brown

#be4046 #c55359 #cc676c #d37a7f #d98e92 #e0a2a5 #e7b6b9 #edcacc #f4dedf #fbf2f2

Colors that go with brown

Complementary#39aaa4 Analogous#aa3978 Analogous#aa6c39 Triadic#3faa39 Triadic#393faa Split complementary#39aa6c Split complementary#3978aa

Brown in print

It sits in a comfortable part of the gamut and reproduces reliably on press. The cmyk build is 0, 66, 63, 33.

The same color needs a different cmyk build depending on the paper. Here is #aa393f on both.

Coated stockgloss or silk, C

0 66 63 33

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

4 65 62 39

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Brown in css

Copy #aa393f straight into your stylesheet.

.background { background-color: #aa393f; }
.text { color: #aa393f; }
.border { border: 2px solid #aa393f; }

How brown looks on light and dark

Sample text on black

Sample text on white

Text on this color

Brown and accessibility

Contrast ratios for #aa393f against black and white text, measured to the WCAG standard.

Use white text on this color for readable body copy. To test #aa393f against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Brown on a business card, sticker and pattern

A quick look at how #aa393f sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around brown? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn brown into a seamless pattern

Four patterns built from #aa393f and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from brown, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #aa393f come from standard color math, shown so you can check them. The rgb, hsl, hsv, cie-lab and xyz values follow the standard conversions from the sRGB color space. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.