Medium violet red

#aa2d73

Hex, rgb, cmyk and Pantone values for medium violet red, with shades, tints, matching colors and free print quality patterns.

Medium violet red sits in the pink band, deep and strong. Pinks like this read soft and contemporary. Deep greens and teals opposite it give contrast and warm neutrals keep it soft.

Medium violet red color values

Every conversion for #aa2d73, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#aa2d73
RGB170, 45, 115
HSL326, 58%, 42%
HSV326, 74%, 67%
CMYK0%, 74%, 32%, 33%
Lab40.67, 56.12, -10.79
XYZ20.61, 11.66, 17.38
Decimal11152755
Web safe#993366
Pantone241 C
Pantone241 CHex#aa2d73Rgb170 45 115Cmyk0 74 32 33Lab41 56 -11Darker#390f27Deep#721e4dLighter#ca5596

Shades of medium violet red

Tints of medium violet red

Colors that go with medium violet red

Medium violet red in print

It sits in a comfortable part of the gamut and reproduces reliably on press. The cmyk build is 0, 74, 32, 33.

The same color needs a different cmyk build depending on the paper. Here is #aa2d73 on both.

Coated stockgloss or silk, C
0 74 32 33
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 72 33 39
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Medium violet red in css

Copy #aa2d73 straight into your stylesheet.

.background { background-color: #aa2d73; }
.text { color: #aa2d73; }
.border { border: 2px solid #aa2d73; }

How medium violet red looks on light and dark

Medium violet red and accessibility

Contrast ratios for #aa2d73 against black and white text, measured to the WCAG standard.

Textwhite text on this color
6.30:1
AA pass · AA large pass · AAA fail
Textblack text on this color
3.33:1
AA fail · AA large pass · AAA fail

Use white text on this color for readable body copy. To test #aa2d73 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Medium violet red on a business card, sticker and pattern

A quick look at how #aa2d73 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around medium violet red? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn medium violet red into a seamless pattern

Four patterns built from #aa2d73 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from medium violet red, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #aa2d73 is computed, not guessed. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.