Brown

#aa2d4f

Hex, rgb, cmyk and Pantone values for brown, with shades, tints, matching colors and free print quality patterns.

This is Brown, a strong pink at 344 degrees. Pinks like this read soft and contemporary. Deep greens and teals opposite it give contrast and warm neutrals keep it soft.

Brown color values

Every conversion for #aa2d4f, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#aa2d4f
RGB170, 45, 79
HSL344, 58%, 42%
HSV344, 74%, 67%
CMYK0%, 74%, 54%, 33%
Lab39.56, 52.5, 10.25
XYZ18.93, 10.99, 8.52
Decimal11152719
Web safe#993366
Pantone215 C
Pantone215 CHex#aa2d4fRgb170 45 79Cmyk0 74 54 33Lab40 53 10Darker#390f1bDeep#721e35Lighter#ca5575

Shades of brown

Tints of brown

Colors that go with brown

Brown in print

It converts to cmyk cleanly and holds its character from screen to paper. The cmyk build is 0, 74, 54, 33.

The same color needs a different cmyk build depending on the paper. Here is #aa2d4f on both.

Coated stockgloss or silk, C
0 74 54 33
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 72 54 39
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Brown in css

Copy #aa2d4f straight into your stylesheet.

.background { background-color: #aa2d4f; }
.text { color: #aa2d4f; }
.border { border: 2px solid #aa2d4f; }

How brown looks on light and dark

Brown and accessibility

Contrast ratios for #aa2d4f against black and white text, measured to the WCAG standard.

Textwhite text on this color
6.57:1
AA pass · AA large pass · AAA fail
Textblack text on this color
3.20:1
AA fail · AA large pass · AAA fail

Use white text on this color for readable body copy. To test #aa2d4f against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Brown on a business card, sticker and pattern

A quick look at how #aa2d4f sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around brown? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn brown into a seamless pattern

Four patterns built from #aa2d4f and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from brown, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #aa2d4f come from standard color math, shown so you can check them. The rgb, hsl, hsv, cie-lab and xyz values follow the standard conversions from the sRGB color space. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.