Medium purple

#a97dc4

Hex, rgb, cmyk and Pantone values for medium purple, with shades, tints, matching colors and free print quality patterns.

This is Medium purple, a soft purple at 277 degrees. A mid purple this rich reads creative and a little premium. Yellow greens across the wheel wake it up and soft greys let it stay refined.

Medium purple color values

Every conversion for #a97dc4, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#a97dc4

RGB169, 125, 196

HSL277, 38%, 63%

HSV277, 36%, 77%

CMYK14%, 36%, 0%, 23%

Lab59.06, 30.23, -30.53

XYZ33.66, 27.09, 55.68

Decimal11107780

Web safe#9966cc

Pantone2577 C

Shades of medium purple

#9c69bb #8f55b2 #7f49a1 #70408d #603779 #502e65 #402551 #301c3d #211329 #110a15

Tints of medium purple

#b189c9 #b995cf #c0a0d4 #c8acd9 #d0b8df #d8c4e4 #e0cfe9 #e7dbef #efe7f4 #f7f3f9

Colors that go with medium purple

Complementary#98c47d Analogous#857dc4 Analogous#c47dbb Triadic#c4a97d Triadic#7dc4a9 Split complementary#bbc47d Split complementary#7dc486

Medium purple in print

It converts to cmyk cleanly and holds its character from screen to paper. The cmyk build is 14, 36, 0, 23.

The same color needs a different cmyk build depending on the paper. Here is #a97dc4 on both.

Coated stockgloss or silk, C

14 36 0 23

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

17 37 4 29

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Medium purple in css

Copy #a97dc4 straight into your stylesheet.

.background { background-color: #a97dc4; }
.text { color: #a97dc4; }
.border { border: 2px solid #a97dc4; }

How medium purple looks on light and dark

Sample text on black

Sample text on white

Text on this color

Medium purple and accessibility

Contrast ratios for #a97dc4 against black and white text, measured to the WCAG standard.

Use black text on this color for readable body copy. To test #a97dc4 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Medium purple on a business card, sticker and pattern

A quick look at how #a97dc4 sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around medium purple? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn medium purple into a seamless pattern

Four patterns built from #a97dc4 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from medium purple, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #a97dc4 are worked out. The rgb, hsl, hsv, cie-lab and xyz values follow the standard conversions from the sRGB color space. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.