Brown

#a81f30

Hex, rgb, cmyk and Pantone values for brown, with shades, tints, matching colors and free print quality patterns.

Brown lands in the red band, deep and strong. Deep reds like this carry heritage and premium packaging well. It pairs naturally with muted greens across the wheel and with off white for breathing room.

Brown color values

Every conversion for #a81f30, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#a81f30
RGB168, 31, 48
HSL353, 69%, 39%
HSV353, 82%, 66%
CMYK0%, 82%, 71%, 34%
Lab36.96, 54.37, 26.37
XYZ17.17, 9.52, 3.73
Decimal11018032
Web safe#993333
Pantone187 C
Pantone187 CHex#a81f30Rgb168 31 48Cmyk0 82 71 34Lab37 54 26Darker#340a0fDeep#6c141fLighter#d13d4f

Shades of brown

Tints of brown

Colors that go with brown

Brown in print

The cmyk build is well inside gamut, so what you see on screen is close to what prints. The cmyk build is 0, 82, 71, 34.

The same color needs a different cmyk build depending on the paper. Here is #a81f30 on both.

Coated stockgloss or silk, C
0 82 71 34
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 79 69 40
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Brown in css

Copy #a81f30 straight into your stylesheet.

.background { background-color: #a81f30; }
.text { color: #a81f30; }
.border { border: 2px solid #a81f30; }

How brown looks on light and dark

Brown and accessibility

Contrast ratios for #a81f30 against black and white text, measured to the WCAG standard.

Textwhite text on this color
7.23:1
AA pass · AA large pass · AAA pass
Textblack text on this color
2.90:1
AA fail · AA large fail · AAA fail

Use white text on this color for readable body copy. To test #a81f30 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Brown on a business card, sticker and pattern

A quick look at how #a81f30 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around brown? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn brown into a seamless pattern

Four patterns built from #a81f30 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from brown, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #a81f30 come from standard color math, shown so you can check them. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.