Medium violet red

#a8077e

Hex, rgb, cmyk and Pantone values for medium violet red, with shades, tints, matching colors and free print quality patterns.

This is Medium violet red, a vivid pink at 316 degrees. Pinks like this read soft and contemporary. Deep greens and teals opposite it give contrast and warm neutrals keep it soft.

Medium violet red color values

Every conversion for #a8077e, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#a8077e
RGB168, 7, 126
HSL316, 92%, 34%
HSV316, 96%, 66%
CMYK0%, 96%, 25%, 34%
Lab37.81, 65.4, -22.06
XYZ19.99, 9.98, 20.61
Decimal11011966
Web safe#990066
Pantone2405 C
Pantone2405 CHex#a8077eRgb168 7 126Cmyk0 96 25 34Lab38 65 -22Darker#3b022cDeep#63044bLighter#e115ac

Shades of medium violet red

Tints of medium violet red

Colors that go with medium violet red

Medium violet red in print

A color this vivid sometimes sits just outside cmyk gamut, so expect a small dip in punch on paper. The cmyk build is 0, 96, 25, 34.

The same color needs a different cmyk build depending on the paper. Here is #a8077e on both.

Coated stockgloss or silk, C
0 96 25 34
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 92 27 40
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Medium violet red in css

Copy #a8077e straight into your stylesheet.

.background { background-color: #a8077e; }
.text { color: #a8077e; }
.border { border: 2px solid #a8077e; }

How medium violet red looks on light and dark

Medium violet red and accessibility

Contrast ratios for #a8077e against black and white text, measured to the WCAG standard.

Textwhite text on this color
7.01:1
AA pass · AA large pass · AAA pass
Textblack text on this color
3.00:1
AA fail · AA large fail · AAA fail

Use white text on this color for readable body copy. To test #a8077e against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Medium violet red on a business card, sticker and pattern

A quick look at how #a8077e sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around medium violet red? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn medium violet red into a seamless pattern

Four patterns built from #a8077e and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from medium violet red, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #a8077e come from standard color math, shown so you can check them. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.