Purple

#a794ca

Hex, rgb, cmyk and Pantone values for purple, with shades, tints, matching colors and free print quality patterns.

Purple is a mid purple with a grounded cast. A mid purple this rich reads creative and a little premium. Pair it with warm yellows for contrast, or with charcoal for a moody scheme.

Purple color values

Every conversion for #a794ca, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#a794ca

RGB167, 148, 202

HSL261, 34%, 69%

HSV261, 27%, 79%

CMYK17%, 27%, 0%, 21%

Lab64.69, 17.89, -25.22

XYZ37.19, 33.66, 60.41

Decimal10982602

Web safe#9999cc

Pantone271 C

Shades of purple

#957fbf #8469b5 #7254aa #644a95 #563f7f #47346a #392a55 #2b1f3f #1c152a #0e0a14

Tints of purple

#af9ecf #b7a7d3 #beb1d8 #c6badd #cec4e2 #d6cde6 #ded7eb #e6e0f0 #edeaf4 #f5f3f9

Colors that go with purple

Complementary#b7ca94 Analogous#949cca Analogous#c294ca Triadic#caa794 Triadic#94caa7 Split complementary#cac294 Split complementary#9cca94

Purple in print

It sits in a comfortable part of the gamut and reproduces reliably on press. The cmyk build is 17, 27, 0, 21.

The same color needs a different cmyk build depending on the paper. Here is #a794ca on both.

Coated stockgloss or silk, C

17 27 0 21

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

20 29 4 27

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Purple in css

Copy #a794ca straight into your stylesheet.

.background { background-color: #a794ca; }
.text { color: #a794ca; }
.border { border: 2px solid #a794ca; }

How purple looks on light and dark

Sample text on black

Sample text on white

Text on this color

Purple and accessibility

Contrast ratios for #a794ca against black and white text, measured to the WCAG standard.

Use black text on this color for readable body copy. To test #a794ca against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Purple on a business card, sticker and pattern

A quick look at how #a794ca sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around purple? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn purple into a seamless pattern

Four patterns built from #a794ca and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from purple, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #a794ca come from standard color math, shown so you can check them. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.