Medium violet red

#a73c8a

Hex, rgb, cmyk and Pantone values for medium violet red, with shades, tints, matching colors and free print quality patterns.

Medium violet red is a mid pink, confident and easy to pair. Pinks like this read soft and contemporary. Deep greens and teals opposite it give contrast and warm neutrals keep it soft.

Medium violet red color values

Every conversion for #a73c8a, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#a73c8a
RGB167, 60, 138
HSL316, 47%, 45%
HSV316, 64%, 65%
CMYK0%, 64%, 17%, 35%
Lab43.19, 52.53, -21.14
XYZ22.14, 13.28, 25.44
Decimal10960010
Web safe#993399
Pantone254 C
Pantone254 CHex#a73c8aRgb167 60 138Cmyk0 64 17 35Lab43 53 -21Darker#3e1633Deep#72295fLighter#c268aa

Shades of medium violet red

Tints of medium violet red

Colors that go with medium violet red

Medium violet red in print

It sits in a comfortable part of the gamut and reproduces reliably on press. The cmyk build is 0, 64, 17, 35.

The same color needs a different cmyk build depending on the paper. Here is #a73c8a on both.

Coated stockgloss or silk, C
0 64 17 35
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 63 20 41
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Medium violet red in css

Copy #a73c8a straight into your stylesheet.

.background { background-color: #a73c8a; }
.text { color: #a73c8a; }
.border { border: 2px solid #a73c8a; }

How medium violet red looks on light and dark

Medium violet red and accessibility

Contrast ratios for #a73c8a against black and white text, measured to the WCAG standard.

Textwhite text on this color
5.74:1
AA pass · AA large pass · AAA fail
Textblack text on this color
3.66:1
AA fail · AA large pass · AAA fail

Use white text on this color for readable body copy. To test #a73c8a against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Medium violet red on a business card, sticker and pattern

A quick look at how #a73c8a sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around medium violet red? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn medium violet red into a seamless pattern

Four patterns built from #a73c8a and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from medium violet red, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #a73c8a come from standard color math, shown so you can check them. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.