Brown

#a71d1f

Hex, rgb, cmyk and Pantone values for brown, with shades, tints, matching colors and free print quality patterns.

Brown is a deep red that reads serious. Deep reds like this carry heritage and premium packaging well. Cool greens and deep navies calm it down, while warm creams let it stay the loudest thing on the page.

Brown color values

Every conversion for #a71d1f, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#a71d1f
RGB167, 29, 31
HSL359, 70%, 38%
HSV359, 83%, 65%
CMYK0%, 83%, 81%, 35%
Lab36.35, 53.95, 35.84
XYZ16.62, 9.19, 2.19
Decimal10951967
Web safe#993333
Pantone1805 C
Pantone1805 CHex#a71d1fRgb167 29 31Cmyk0 83 81 35Lab36 54 36Darker#34090aDeep#6a1214Lighter#d3393b

Shades of brown

Tints of brown

Colors that go with brown

Brown in print

It converts to cmyk cleanly and holds its character from screen to paper. The cmyk build is 0, 83, 81, 35.

The same color needs a different cmyk build depending on the paper. Here is #a71d1f on both.

Coated stockgloss or silk, C
0 83 81 35
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 80 79 41
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Brown in css

Copy #a71d1f straight into your stylesheet.

.background { background-color: #a71d1f; }
.text { color: #a71d1f; }
.border { border: 2px solid #a71d1f; }

How brown looks on light and dark

Brown and accessibility

Contrast ratios for #a71d1f against black and white text, measured to the WCAG standard.

Textwhite text on this color
7.40:1
AA pass · AA large pass · AAA pass
Textblack text on this color
2.84:1
AA fail · AA large fail · AAA fail

Use white text on this color for readable body copy. To test #a71d1f against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Brown on a business card, sticker and pattern

A quick look at how #a71d1f sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around brown? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn brown into a seamless pattern

Four patterns built from #a71d1f and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from brown, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #a71d1f are worked out. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.