Purple

#a697be

Hex, rgb, cmyk and Pantone values for purple, with shades, tints, matching colors and free print quality patterns.

Purple is a mid purple with a balanced cast. A mid purple this rich reads creative and a little premium. Pair it with warm yellows for contrast, or with charcoal for a moody scheme.

Purple color values

Every conversion for #a697be, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#a697be
RGB166, 151, 190
HSL263, 23%, 67%
HSV263, 21%, 75%
CMYK13%, 21%, 0%, 25%
Lab64.93, 13.22, -18.16
XYZ36.09, 33.96, 53.37
Decimal10917822
Web safe#9999cc
Pantone271 C
Pantone271 CHex#a697beRgb166 151 190Cmyk13 21 0 25Lab65 13 -18Darker#5e4c7aDeep#806ba3Lighter#ccc4d8

Shades of purple

Tints of purple

Colors that go with purple

Purple in print

The cmyk build is well inside gamut, so what you see on screen is close to what prints. The cmyk build is 13, 21, 0, 25.

The same color needs a different cmyk build depending on the paper. Here is #a697be on both.

Coated stockgloss or silk, C
13 21 0 25
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
16 23 4 31
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Purple in css

Copy #a697be straight into your stylesheet.

.background { background-color: #a697be; }
.text { color: #a697be; }
.border { border: 2px solid #a697be; }

How purple looks on light and dark

Purple and accessibility

Contrast ratios for #a697be against black and white text, measured to the WCAG standard.

Textwhite text on this color
2.70:1
AA fail · AA large fail · AAA fail
Textblack text on this color
7.79:1
AA pass · AA large pass · AAA pass

Use black text on this color for readable body copy. To test #a697be against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Purple on a business card, sticker and pattern

A quick look at how #a697be sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around purple? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn purple into a seamless pattern

Four patterns built from #a697be and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from purple, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #a697be come from standard color math, shown so you can check them. The rgb, hsl, hsv, cie-lab and xyz values follow the standard conversions from the sRGB color space. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.