Brown

#a12d39

Hex, rgb, cmyk and Pantone values for brown, with shades, tints, matching colors and free print quality patterns.

Brown is a deep red that reads weighty. Deep reds like this carry heritage and premium packaging well. Cool greens and deep navies calm it down, while warm creams let it stay the loudest thing on the page.

Brown color values

Every conversion for #a12d39, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#a12d39
RGB161, 45, 57
HSL354, 56%, 40%
HSV354, 72%, 63%
CMYK0%, 72%, 65%, 37%
Lab37.39, 48.09, 20.96
XYZ16.37, 9.75, 4.89
Decimal10562873
Web safe#993333
Pantone201 C
Pantone201 CHex#a12d39Rgb161 45 57Cmyk0 72 65 37Lab37 48 21Darker#310e11Deep#691d25Lighter#c6505c

Shades of brown

Tints of brown

Colors that go with brown

Brown in print

The cmyk build is well inside gamut, so what you see on screen is close to what prints. The cmyk build is 0, 72, 65, 37.

The same color needs a different cmyk build depending on the paper. Here is #a12d39 on both.

Coated stockgloss or silk, C
0 72 65 37
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 70 64 43
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Brown in css

Copy #a12d39 straight into your stylesheet.

.background { background-color: #a12d39; }
.text { color: #a12d39; }
.border { border: 2px solid #a12d39; }

How brown looks on light and dark

Brown and accessibility

Contrast ratios for #a12d39 against black and white text, measured to the WCAG standard.

Textwhite text on this color
7.12:1
AA pass · AA large pass · AAA pass
Textblack text on this color
2.95:1
AA fail · AA large fail · AAA fail

Use white text on this color for readable body copy. To test #a12d39 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Brown on a business card, sticker and pattern

A quick look at how #a12d39 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around brown? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn brown into a seamless pattern

Four patterns built from #a12d39 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from brown, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #a12d39 come from standard color math, shown so you can check them. The rgb, hsl, hsv, cie-lab and xyz values follow the standard conversions from the sRGB color space. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.