Dark magenta

#991b71

Hex, rgb, cmyk and Pantone values for dark magenta, with shades, tints, matching colors and free print quality patterns.

Dark magenta sits in the pink band, deep and strong. Pinks like this read soft and contemporary. Deep greens and teals opposite it give contrast and warm neutrals keep it soft.

Dark magenta color values

Every conversion for #991b71, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#991b71
RGB153, 27, 113
HSL319, 70%, 35%
HSV319, 82%, 60%
CMYK0%, 82%, 26%, 40%
Lab35.5, 57.01, -17.72
XYZ16.51, 8.75, 16.44
Decimal10034033
Web safe#993366
Pantone2415 C
Pantone2415 CHex#991b71Rgb153 27 113Cmyk0 82 26 40Lab35 57 -18Darker#340926Deep#5c1044Lighter#cd2f9b

Shades of dark magenta

Tints of dark magenta

Colors that go with dark magenta

Dark magenta in print

The cmyk build is well inside gamut, so what you see on screen is close to what prints. The cmyk build is 0, 82, 26, 40.

The same color needs a different cmyk build depending on the paper. Here is #991b71 on both.

Coated stockgloss or silk, C
0 82 26 40
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 79 28 46
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Dark magenta in css

Copy #991b71 straight into your stylesheet.

.background { background-color: #991b71; }
.text { color: #991b71; }
.border { border: 2px solid #991b71; }

How dark magenta looks on light and dark

Dark magenta and accessibility

Contrast ratios for #991b71 against black and white text, measured to the WCAG standard.

Textwhite text on this color
7.64:1
AA pass · AA large pass · AAA pass
Textblack text on this color
2.75:1
AA fail · AA large fail · AAA fail

Use white text on this color for readable body copy. To test #991b71 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Dark magenta on a business card, sticker and pattern

A quick look at how #991b71 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around dark magenta? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn dark magenta into a seamless pattern

Four patterns built from #991b71 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from dark magenta, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #991b71 come from standard color math, shown so you can check them. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.