Dark red

#990000

Hex, rgb, cmyk and Pantone values for dark red, with shades, tints, matching colors and free print quality patterns.

Dark red is a deep red that reads weighty. Deep reds like this carry heritage and premium packaging well. Cool greens and deep navies calm it down, while warm creams let it stay the loudest thing on the page.

Dark red color values

Every conversion for #990000, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#990000
RGB153, 0, 0
HSL0, 100%, 30%
HSV0, 100%, 60%
CMYK0%, 100%, 100%, 40%
Lab31.28, 54.71, 45.14
XYZ13.14, 6.77, 0.61
Decimal10027008
Web safe#990000
Pantone484 C
Pantone484 CHex#990000Rgb153 0 0Cmyk0 100 100 40Lab31 55 45Darker#3d0000Deep#660000Lighter#d50b0b

Shades of dark red

Tints of dark red

Colors that go with dark red

Dark red in print

The saturation is high, which is where rgb and cmyk drift apart, so a printed proof is worth it. The cmyk build is 0, 100, 100, 40.

The same color needs a different cmyk build depending on the paper. Here is #990000 on both.

Coated stockgloss or silk, C
0 100 100 40
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 96 96 46
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Dark red in css

Copy #990000 straight into your stylesheet.

.background { background-color: #990000; }
.text { color: #990000; }
.border { border: 2px solid #990000; }

How dark red looks on light and dark

Dark red and accessibility

Contrast ratios for #990000 against black and white text, measured to the WCAG standard.

Textwhite text on this color
8.92:1
AA pass · AA large pass · AAA pass
Textblack text on this color
2.35:1
AA fail · AA large fail · AAA fail

Use white text on this color for readable body copy. To test #990000 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Dark red on a business card, sticker and pattern

A quick look at how #990000 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around dark red? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn dark red into a seamless pattern

Four patterns built from #990000 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from dark red, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #990000 come from standard color math, shown so you can check them. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.