Red

#ff0000

Hex, rgb, cmyk and Pantone values for red, with shades, tints, matching colors and free print quality patterns.

Red lands in the red band, mid and vivid. A mid red this confident is a natural for retail signage and calls to action. Cool greens and deep navies calm it down, while warm creams let it stay the loudest thing on the page.

Red color values

Every conversion for #ff0000, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#ff0000
RGB255, 0, 0
HSL0, 100%, 50%
HSV0, 100%, 100%
CMYK0%, 100%, 100%, 0%
Lab53.23, 80.11, 67.22
XYZ41.24, 21.26, 1.93
Decimal16711680
Web safe#ff0000
Pantone179 C
Pantone179 CHex#ff0000Rgb255 0 0Cmyk0 100 100 0Lab53 80 67Darker#700000Deep#b80000Lighter#f65151

Shades of red

#e90000#d20000#bc0000#a50000#8f0000#780000#620000#4b0000#350000#1f0000

Tints of red

#ff1818#ff2f2f#ff4747#ff5f5f#ff7777#ff8e8e#ffa6a6#ffbebe#ffd5d5#ffeded

Colors that go with red

Complementary#00ffffAnalogous#ff0080Analogous#ff8000Triadic#00ff00Triadic#0000ffSplit complementary#00ff80Split complementary#007fff

Red in print

It is saturated enough that the cmyk build can shift slightly from screen to press, so proof it. The cmyk build is 0, 100, 100, 0.

The same color needs a different cmyk build depending on the paper. Here is #ff0000 on both.

Coated stockgloss or silk, C
0 100 100 0
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 96 96 6
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Red in css

Copy #ff0000 straight into your stylesheet.

.background { background-color: #ff0000; }
.text { color: #ff0000; }
.border { border: 2px solid #ff0000; }

How red looks on light and dark

Red and accessibility

Contrast ratios for #ff0000 against black and white text, measured to the WCAG standard.

Textwhite text on this color
4.00:1
AA fail · AA large pass · AAA fail
Textblack text on this color
5.25:1
AA pass · AA large pass · AAA fail

Use black text on this color for readable body copy. To test #ff0000 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Red on a business card, sticker and pattern

A quick look at how #ff0000 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around red? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn red into a seamless pattern

Four patterns built from #ff0000 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from red, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #ff0000 are worked out. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.