Medium purple

#985adc

Hex, rgb, cmyk and Pantone values for medium purple, with shades, tints, matching colors and free print quality patterns.

Medium purple falls in the purple range, mid and strong. A mid purple this rich reads creative and a little premium. Yellow greens across the wheel wake it up and soft greys let it stay refined.

Medium purple color values

Every conversion for #985adc, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#985adc
RGB152, 90, 220
HSL269, 65%, 61%
HSV269, 59%, 86%
CMYK31%, 59%, 0%, 14%
Lab50.87, 50.4, -57.2
XYZ29.52, 19.16, 69.85
Decimal9984732
Web safe#9966cc
Pantone265 C
Pantone265 CHex#985adcRgb152 90 220Cmyk31 59 0 14Lab51 50 -57Darker#511d8aDeep#742ac5Lighter#bd99e4

Shades of medium purple

Tints of medium purple

Colors that go with medium purple

Medium purple in print

The cmyk build is well inside gamut, so what you see on screen is close to what prints. The cmyk build is 31, 59, 0, 14.

The same color needs a different cmyk build depending on the paper. Here is #985adc on both.

Coated stockgloss or silk, C
31 59 0 14
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
33 58 4 20
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Medium purple in css

Copy #985adc straight into your stylesheet.

.background { background-color: #985adc; }
.text { color: #985adc; }
.border { border: 2px solid #985adc; }

How medium purple looks on light and dark

Medium purple and accessibility

Contrast ratios for #985adc against black and white text, measured to the WCAG standard.

Textwhite text on this color
4.35:1
AA fail · AA large pass · AAA fail
Textblack text on this color
4.83:1
AA pass · AA large pass · AAA fail

Use black text on this color for readable body copy. To test #985adc against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Medium purple on a business card, sticker and pattern

A quick look at how #985adc sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around medium purple? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn medium purple into a seamless pattern

Four patterns built from #985adc and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from medium purple, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #985adc is computed, not guessed. The rgb, hsl, hsv, cie-lab and xyz values follow the standard conversions from the sRGB color space. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.