Dark red

#981813

Hex, rgb, cmyk and Pantone values for dark red, with shades, tints, matching colors and free print quality patterns.

This is Dark red, a strong red sitting at 2 degrees on the wheel. Deep reds like this carry heritage and premium packaging well. Cool greens and deep navies calm it down, while warm creams let it stay the loudest thing on the page.

Dark red color values

Every conversion for #981813, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#981813
RGB152, 24, 19
HSL2, 78%, 34%
HSV2, 88%, 60%
CMYK0%, 84%, 88%, 40%
Lab32.65, 50.5, 37.77
XYZ13.39, 7.38, 1.33
Decimal9967635
Web safe#990000
Pantone484 C
Pantone484 CHex#981813Rgb152 24 19Cmyk0 84 88 40Lab33 50 38Darker#360907Deep#5b0e0bLighter#ce2b24

Shades of dark red

Tints of dark red

Colors that go with dark red

Dark red in print

The saturation is high, which is where rgb and cmyk drift apart, so a printed proof is worth it. The cmyk build is 0, 84, 88, 40.

The same color needs a different cmyk build depending on the paper. Here is #981813 on both.

Coated stockgloss or silk, C
0 84 88 40
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 81 85 46
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Dark red in css

Copy #981813 straight into your stylesheet.

.background { background-color: #981813; }
.text { color: #981813; }
.border { border: 2px solid #981813; }

How dark red looks on light and dark

Dark red and accessibility

Contrast ratios for #981813 against black and white text, measured to the WCAG standard.

Textwhite text on this color
8.48:1
AA pass · AA large pass · AAA pass
Textblack text on this color
2.48:1
AA fail · AA large fail · AAA fail

Use white text on this color for readable body copy. To test #981813 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Dark red on a business card, sticker and pattern

A quick look at how #981813 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around dark red? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn dark red into a seamless pattern

Four patterns built from #981813 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from dark red, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #981813 is computed, not guessed. The rgb, hsl, hsv, cie-lab and xyz values follow the standard conversions from the sRGB color space. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.