Brown

#981019

Hex, rgb, cmyk and Pantone values for brown, with shades, tints, matching colors and free print quality patterns.

This is Brown, a vivid red sitting at 356 degrees on the wheel. Deep reds like this carry heritage and premium packaging well. Cool greens and deep navies calm it down, while warm creams let it stay the loudest thing on the page.

Brown color values

Every conversion for #981019, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#981019

RGB152, 16, 25

HSL356, 81%, 33%

HSV356, 89%, 60%

CMYK0%, 89%, 84%, 40%

Lab32.07, 52.45, 33.98

XYZ13.31, 7.12, 1.59

Decimal9965593

Web safe#990000

Pantone704 C

Shades of brown

#8c0f17 #7f0d15 #730c13 #660b11 #5a090f #4d080d #41070b #350609 #280407 #1c0305

Tints of brown

#b5131e #d31623 #e8222f #eb3f4a #ee5c66 #f17a81 #f4979d #f7b4b9 #fad2d4 #fdeff0

Colors that go with brown

Complementary#10988f Analogous#98105d Analogous#984b10 Triadic#199810 Triadic#101998 Split complementary#10984b Split complementary#105d98

Brown in print

It is saturated enough that the cmyk build can shift slightly from screen to press, so proof it. The cmyk build is 0, 89, 84, 40.

The same color needs a different cmyk build depending on the paper. Here is #981019 on both.

Coated stockgloss or silk, C

0 89 84 40

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

4 86 81 46

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Brown in css

Copy #981019 straight into your stylesheet.

.background { background-color: #981019; }
.text { color: #981019; }
.border { border: 2px solid #981019; }

How brown looks on light and dark

Sample text on black

Sample text on white

Text on this color

Brown and accessibility

Contrast ratios for #981019 against black and white text, measured to the WCAG standard.

Use white text on this color for readable body copy. To test #981019 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Brown on a business card, sticker and pattern

A quick look at how #981019 sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around brown? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn brown into a seamless pattern

Four patterns built from #981019 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from brown, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #981019 are worked out. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.