Brown

#97754f

Hex, rgb, cmyk and Pantone values for brown, with shades, tints, matching colors and free print quality patterns.

Brown is a mid orange with grounded warmth. A mid orange this warm suits food, sport and friendly brands. Teals and blues on the opposite side of the wheel give it contrast and warm browns keep it earthy.

Brown color values

Every conversion for #97754f, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#97754f
RGB151, 117, 79
HSL32, 31%, 45%
HSV32, 48%, 59%
CMYK0%, 23%, 48%, 41%
Lab51.69, 8.27, 26.02
XYZ20.54, 19.87, 10.15
Decimal9925967
Web safe#996666
Pantone730 C
Pantone730 CHex#97754fRgb151 117 79Cmyk0 23 48 41Lab52 8 26Darker#392c1eDeep#685136Lighter#b49879

Shades of brown

Tints of brown

Colors that go with brown

Brown in print

It sits in a comfortable part of the gamut and reproduces reliably on press. The cmyk build is 0, 23, 48, 41.

The same color needs a different cmyk build depending on the paper. Here is #97754f on both.

Coated stockgloss or silk, C
0 23 48 41
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 25 48 47
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Brown in css

Copy #97754f straight into your stylesheet.

.background { background-color: #97754f; }
.text { color: #97754f; }
.border { border: 2px solid #97754f; }

How brown looks on light and dark

Brown and accessibility

Contrast ratios for #97754f against black and white text, measured to the WCAG standard.

Textwhite text on this color
4.22:1
AA fail · AA large pass · AAA fail
Textblack text on this color
4.97:1
AA pass · AA large pass · AAA fail

Use black text on this color for readable body copy. To test #97754f against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Brown on a business card, sticker and pattern

A quick look at how #97754f sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around brown? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn brown into a seamless pattern

Four patterns built from #97754f and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from brown, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #97754f come from standard color math, shown so you can check them. The rgb, hsl, hsv, cie-lab and xyz values follow the standard conversions from the sRGB color space. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.