Brown

#973521

Hex, rgb, cmyk and Pantone values for brown, with shades, tints, matching colors and free print quality patterns.

Brown lands in the red band, deep and strong. Deep reds like this carry heritage and premium packaging well. Cool greens and deep navies calm it down, while warm creams let it stay the loudest thing on the page.

Brown color values

Every conversion for #973521, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#973521
RGB151, 53, 33
HSL10, 64%, 36%
HSV10, 78%, 59%
CMYK0%, 65%, 78%, 41%
Lab36.43, 39.99, 33.81
XYZ14.31, 9.24, 2.47
Decimal9909537
Web safe#993333
Pantone484 C
Pantone484 CHex#973521Rgb151 53 33Cmyk0 65 78 41Lab36 40 34Darker#32120bDeep#5c2014Lighter#c94f36

Shades of brown

Tints of brown

Colors that go with brown

Brown in print

It converts to cmyk cleanly and holds its character from screen to paper. The cmyk build is 0, 65, 78, 41.

The same color needs a different cmyk build depending on the paper. Here is #973521 on both.

Coated stockgloss or silk, C
0 65 78 41
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 64 76 47
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Brown in css

Copy #973521 straight into your stylesheet.

.background { background-color: #973521; }
.text { color: #973521; }
.border { border: 2px solid #973521; }

How brown looks on light and dark

Brown and accessibility

Contrast ratios for #973521 against black and white text, measured to the WCAG standard.

Textwhite text on this color
7.38:1
AA pass · AA large pass · AAA pass
Textblack text on this color
2.85:1
AA fail · AA large fail · AAA fail

Use white text on this color for readable body copy. To test #973521 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Brown on a business card, sticker and pattern

A quick look at how #973521 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around brown? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn brown into a seamless pattern

Four patterns built from #973521 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from brown, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #973521 come from standard color math, shown so you can check them. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.