Dark red

Dark red color values

Every conversion for #972018, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Shades of dark red

Tints of dark red

Colors that go with dark red

Dark red in print

The same color needs a different cmyk build depending on the paper. Here is #972018 on both.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Dark red in css

Copy #972018 straight into your stylesheet.

.background { background-color: #972018; }
.text { color: #972018; }
.border { border: 2px solid #972018; }

How dark red looks on light and dark

Dark red and accessibility

Contrast ratios for #972018 against black and white text, measured to the WCAG standard.

Use white text on this color for readable body copy. To test #972018 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Dark red on a business card, sticker and pattern

A quick look at how #972018 sits on real print products. Start any of these in the maker.

Building a full palette around dark red? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn dark red into a seamless pattern

Four patterns built from #972018 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

How we calculate these values