Dark magenta

#971fa8

Hex, rgb, cmyk and Pantone values for dark magenta, with shades, tints, matching colors and free print quality patterns.

Dark magenta is a deep pink, weighty and easy to pair. Pinks like this read soft and contemporary. Deep greens and teals opposite it give contrast and warm neutrals keep it soft.

Dark magenta color values

Every conversion for #971fa8, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#971fa8
RGB151, 31, 168
HSL293, 69%, 39%
HSV293, 82%, 66%
CMYK10%, 82%, 0%, 34%
Lab38.53, 63.94, -46.77
XYZ20.32, 10.39, 37.98
Decimal9904040
Web safe#993399
Pantone2592 C
Pantone2592 CHex#971fa8Rgb151 31 168Cmyk10 82 0 34Lab39 64 -47Darker#2e0a34Deep#61146cLighter#bf3dd1

Shades of dark magenta

Tints of dark magenta

Colors that go with dark magenta

Dark magenta in print

It converts to cmyk cleanly and holds its character from screen to paper. The cmyk build is 10, 82, 0, 34.

The same color needs a different cmyk build depending on the paper. Here is #971fa8 on both.

Coated stockgloss or silk, C
10 82 0 34
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
13 79 4 40
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Dark magenta in css

Copy #971fa8 straight into your stylesheet.

.background { background-color: #971fa8; }
.text { color: #971fa8; }
.border { border: 2px solid #971fa8; }

How dark magenta looks on light and dark

Dark magenta and accessibility

Contrast ratios for #971fa8 against black and white text, measured to the WCAG standard.

Textwhite text on this color
6.82:1
AA pass · AA large pass · AAA fail
Textblack text on this color
3.08:1
AA fail · AA large pass · AAA fail

Use white text on this color for readable body copy. To test #971fa8 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Dark magenta on a business card, sticker and pattern

A quick look at how #971fa8 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around dark magenta? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn dark magenta into a seamless pattern

Four patterns built from #971fa8 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from dark magenta, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #971fa8 are worked out. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.