Dark magenta

#970c70

Hex, rgb, cmyk and Pantone values for dark magenta, with shades, tints, matching colors and free print quality patterns.

Dark magenta sits in the pink band, deep and vivid. Pinks like this read soft and contemporary. Deep greens and teals opposite it give contrast and warm neutrals keep it soft.

Dark magenta color values

Every conversion for #970c70, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#970c70

RGB151, 12, 112

HSL317, 85%, 32%

HSV317, 92%, 59%

CMYK0%, 92%, 26%, 41%

Lab34.01, 59.48, -19.41

XYZ15.82, 8.01, 16.04

Decimal9899120

Web safe#990066

Pantone2415 C

Shades of dark magenta

#8b0b67 #7e0a5e #720955 #66084c #5a0743 #4d0639 #410530 #350427 #29031e #1c0215

Tints of dark magenta

#b50e87 #d4119d #ed19b1 #ef38bc #f256c6 #f474d0 #f693db #f9b1e5 #fbd0ef #feeef9

Colors that go with dark magenta

Complementary#0c9733 Analogous#790c97 Analogous#970c2a Triadic#70970c Triadic#0c7097 Split complementary#2a970c Split complementary#0c9779

Dark magenta in print

The saturation is high, which is where rgb and cmyk drift apart, so a printed proof is worth it. The cmyk build is 0, 92, 26, 41.

The same color needs a different cmyk build depending on the paper. Here is #970c70 on both.

Coated stockgloss or silk, C

0 92 26 41

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

4 89 28 47

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Dark magenta in css

Copy #970c70 straight into your stylesheet.

.background { background-color: #970c70; }
.text { color: #970c70; }
.border { border: 2px solid #970c70; }

How dark magenta looks on light and dark

Sample text on black

Sample text on white

Text on this color

Dark magenta and accessibility

Contrast ratios for #970c70 against black and white text, measured to the WCAG standard.

Use white text on this color for readable body copy. To test #970c70 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Dark magenta on a business card, sticker and pattern

A quick look at how #970c70 sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around dark magenta? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn dark magenta into a seamless pattern

Four patterns built from #970c70 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from dark magenta, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #970c70 are worked out. The rgb, hsl, hsv, cie-lab and xyz values follow the standard conversions from the sRGB color space. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.