Dark magenta

#9700a7

Hex, rgb, cmyk and Pantone values for dark magenta, with shades, tints, matching colors and free print quality patterns.

This is Dark magenta, a vivid pink at 294 degrees. Pinks like this read soft and contemporary. It works with sage and olive for balance, or with cream for a gentle palette.

Dark magenta color values

Every conversion for #9700a7, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#9700a7

RGB151, 0, 167

HSL294, 100%, 33%

HSV294, 100%, 65%

CMYK10%, 100%, 0%, 35%

Lab36.69, 68.99, -49.14

XYZ19.74, 9.37, 37.33

Decimal9896103

Web safe#990099

Pantone2592 C

Shades of dark magenta

#8b0099 #7e008c #72007e #660070 #590063 #4d0055 #410048 #34003a #28002c #1c001f

Tints of dark magenta

#b400c8 #d200e8 #e70aff #eb2aff #ee4bff #f16bff #f48cff #f7acff #facdff #fdedff

Colors that go with dark magenta

Complementary#10a700 Analogous#4400a7 Analogous#a70063 Triadic#a79700 Triadic#00a797 Split complementary#64a700 Split complementary#00a744

Dark magenta in print

The saturation is high, which is where rgb and cmyk drift apart, so a printed proof is worth it. The cmyk build is 10, 100, 0, 35.

The same color needs a different cmyk build depending on the paper. Here is #9700a7 on both.

Coated stockgloss or silk, C

10 100 0 35

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

13 96 4 41

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Dark magenta in css

Copy #9700a7 straight into your stylesheet.

.background { background-color: #9700a7; }
.text { color: #9700a7; }
.border { border: 2px solid #9700a7; }

How dark magenta looks on light and dark

Sample text on black

Sample text on white

Text on this color

Dark magenta and accessibility

Contrast ratios for #9700a7 against black and white text, measured to the WCAG standard.

Use white text on this color for readable body copy. To test #9700a7 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Dark magenta on a business card, sticker and pattern

A quick look at how #9700a7 sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around dark magenta? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn dark magenta into a seamless pattern

Four patterns built from #9700a7 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from dark magenta, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #9700a7 are worked out. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.