Medium blue

#4400a7

Hex, rgb, cmyk and Pantone values for medium blue, with shades, tints, matching colors and free print quality patterns.

Medium blue falls in the purple range, deep and vivid. Deep purples like this carry luxury and craft. Yellow greens across the wheel wake it up and soft greys let it stay refined.

Medium blue color values

Every conversion for #4400a7, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#4400a7
RGB68, 0, 167
HSL264, 100%, 33%
HSV264, 100%, 65%
CMYK59%, 100%, 0%, 35%
Lab23.73, 59.62, -70.86
XYZ9.36, 4.02, 36.84
Decimal4456615
Web safe#330099
Pantone2735 C
Pantone2735 CHex#4400a7Rgb68 0 167Cmyk59 100 0 35Lab24 60 -71Darker#19003dDeep#2a0066Lighter#630ce2

Shades of medium blue

Tints of medium blue

Colors that go with medium blue

Medium blue in print

It is saturated enough that the cmyk build can shift slightly from screen to press, so proof it. The cmyk build is 59, 100, 0, 35.

The same color needs a different cmyk build depending on the paper. Here is #4400a7 on both.

Coated stockgloss or silk, C
59 100 0 35
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
58 96 4 41
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Medium blue in css

Copy #4400a7 straight into your stylesheet.

.background { background-color: #4400a7; }
.text { color: #4400a7; }
.border { border: 2px solid #4400a7; }

How medium blue looks on light and dark

Medium blue and accessibility

Contrast ratios for #4400a7 against black and white text, measured to the WCAG standard.

Textwhite text on this color
11.64:1
AA pass · AA large pass · AAA pass
Textblack text on this color
1.80:1
AA fail · AA large fail · AAA fail

Use white text on this color for readable body copy. To test #4400a7 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Medium blue on a business card, sticker and pattern

A quick look at how #4400a7 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around medium blue? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn medium blue into a seamless pattern

Four patterns built from #4400a7 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from medium blue, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #4400a7 are worked out. The rgb, hsl, hsv, cie-lab and xyz values follow the standard conversions from the sRGB color space. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.