Blue

#9693cc

Hex, rgb, cmyk and Pantone values for blue, with shades, tints, matching colors and free print quality patterns.

Blue is a mid blue that reads confident. A mid blue this balanced is a workhorse for corporate identity. It pairs with warm neutrals for balance, or with a brighter accent for contrast.

Blue color values

Every conversion for #9693cc, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#9693cc

RGB150, 147, 204

HSL243, 36%, 69%

HSV243, 28%, 80%

CMYK26%, 28%, 0%, 20%

Lab63.1, 13.66, -28.9

XYZ33.91, 31.71, 61.46

Decimal9868236

Web safe#9999cc

Pantone271 C

Shades of blue

#817dc2 #6c67b7 #5752ad #4c4797 #413d82 #36336c #2b2956 #201e40 #15142b #0a0a15

Tints of blue

#9f9dd1 #a9a6d5 #b2b0da #bbb9de #c5c3e3 #cecde7 #d7d6ec #e1e0f0 #eae9f5 #f3f3f9

Colors that go with blue

Complementary#c9cc93 Analogous#93adcc Analogous#b393cc Triadic#cc9693 Triadic#93cc96 Split complementary#ccb393 Split complementary#accc93

Blue in print

It sits in a comfortable part of the gamut and reproduces reliably on press. The cmyk build is 26, 28, 0, 20.

The same color needs a different cmyk build depending on the paper. Here is #9693cc on both.

Coated stockgloss or silk, C

26 28 0 20

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

28 30 4 26

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Blue in css

Copy #9693cc straight into your stylesheet.

.background { background-color: #9693cc; }
.text { color: #9693cc; }
.border { border: 2px solid #9693cc; }

How blue looks on light and dark

Sample text on black

Sample text on white

Text on this color

Blue and accessibility

Contrast ratios for #9693cc against black and white text, measured to the WCAG standard.

Use black text on this color for readable body copy. To test #9693cc against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Blue on a business card, sticker and pattern

A quick look at how #9693cc sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around blue? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn blue into a seamless pattern

Four patterns built from #9693cc and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from blue, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #9693cc are worked out. The rgb, hsl, hsv, cie-lab and xyz values follow the standard conversions from the sRGB color space. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.