Medium purple

#968dea

Hex, rgb, cmyk and Pantone values for medium purple, with shades, tints, matching colors and free print quality patterns.

This is Medium purple, a strong blue at 246 degrees. Light blues like this feel trustworthy, common in finance and software. It pairs with warm neutrals for balance, or with a brighter accent for contrast.

Medium purple color values

Every conversion for #968dea, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#968dea
RGB150, 141, 234
HSL246, 69%, 74%
HSV246, 40%, 92%
CMYK36%, 40%, 0%, 8%
Lab62.91, 24.82, -45.89
XYZ36.95, 31.47, 81.97
Decimal9866730
Web safe#9999ff
Pantone2715 C
Pantone2715 CHex#968deaRgb150 141 234Cmyk36 40 0 8Lab63 25 -46Darker#3424c4Deep#5e51dfLighter#cfcbf3

Shades of medium purple

Tints of medium purple

Colors that go with medium purple

Medium purple in print

It sits in a comfortable part of the gamut and reproduces reliably on press. The cmyk build is 36, 40, 0, 8.

The same color needs a different cmyk build depending on the paper. Here is #968dea on both.

Coated stockgloss or silk, C
36 40 0 8
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
37 41 4 14
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Medium purple in css

Copy #968dea straight into your stylesheet.

.background { background-color: #968dea; }
.text { color: #968dea; }
.border { border: 2px solid #968dea; }

How medium purple looks on light and dark

Medium purple and accessibility

Contrast ratios for #968dea against black and white text, measured to the WCAG standard.

Textwhite text on this color
2.88:1
AA fail · AA large fail · AAA fail
Textblack text on this color
7.29:1
AA pass · AA large pass · AAA pass

Use black text on this color for readable body copy. To test #968dea against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Medium purple on a business card, sticker and pattern

A quick look at how #968dea sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around medium purple? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn medium purple into a seamless pattern

Four patterns built from #968dea and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from medium purple, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #968dea come from standard color math, shown so you can check them. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.