Medium purple

#9689ca

Hex, rgb, cmyk and Pantone values for medium purple, with shades, tints, matching colors and free print quality patterns.

Medium purple sits in the blue band, mid and soft. A mid blue this balanced is a workhorse for corporate identity. Warm oranges and ambers opposite it add energy and grey keeps it professional.

Medium purple color values

Every conversion for #9689ca, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#9689ca

RGB150, 137, 202

HSL252, 38%, 66%

HSV252, 32%, 79%

CMYK26%, 32%, 0%, 21%

Lab60.46, 18.92, -31.87

XYZ32.18, 28.64, 59.71

Decimal9865674

Web safe#9999cc

Pantone271 C

Shades of medium purple

#8374c0 #705eb7 #5f4caa #534395 #473980 #3b306a #302655 #241d40 #18132a #0c0915

Tints of medium purple

#9f94cf #a99ed3 #b2a9d8 #bcb3dd #c5bee2 #cec8e6 #d8d3eb #e1def0 #ebe8f5 #f4f3f9

Colors that go with medium purple

Complementary#bdca89 Analogous#899cca Analogous#b689ca Triadic#ca9689 Triadic#89ca96 Split complementary#cab689 Split complementary#9cca89

Medium purple in print

The cmyk build is well inside gamut, so what you see on screen is close to what prints. The cmyk build is 26, 32, 0, 21.

The same color needs a different cmyk build depending on the paper. Here is #9689ca on both.

Coated stockgloss or silk, C

26 32 0 21

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

28 33 4 27

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Medium purple in css

Copy #9689ca straight into your stylesheet.

.background { background-color: #9689ca; }
.text { color: #9689ca; }
.border { border: 2px solid #9689ca; }

How medium purple looks on light and dark

Sample text on black

Sample text on white

Text on this color

Medium purple and accessibility

Contrast ratios for #9689ca against black and white text, measured to the WCAG standard.

Use black text on this color for readable body copy. To test #9689ca against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Medium purple on a business card, sticker and pattern

A quick look at how #9689ca sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around medium purple? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn medium purple into a seamless pattern

Four patterns built from #9689ca and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from medium purple, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #9689ca is computed, not guessed. The rgb, hsl, hsv, cie-lab and xyz values follow the standard conversions from the sRGB color space. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.