Dark magenta

#90397e

Hex, rgb, cmyk and Pantone values for dark magenta, with shades, tints, matching colors and free print quality patterns.

This is Dark magenta, a soft pink at 312 degrees. Pinks like this read soft and contemporary. Deep greens and teals opposite it give contrast and warm neutrals keep it soft.

Dark magenta color values

Every conversion for #90397e, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#90397e

RGB144, 57, 126

HSL312, 43%, 39%

HSV312, 60%, 56%

CMYK0%, 60%, 12%, 44%

Lab38.48, 45.37, -21.35

XYZ16.73, 10.36, 20.86

Decimal9451902

Web safe#993366

Pantone513 C

Shades of dark magenta

#843473 #782f69 #6b2b5e #5f2653 #532149 #471c3e #3b1733 #2e1229 #220e1e #160913

Tints of dark magenta

#a54190 #b84ba1 #c060ac #c875b7 #d18ac2 #d99fcd #e1b4d8 #e9c8e3 #f2dded #faf2f8

Colors that go with dark magenta

Complementary#39904b Analogous#763990 Analogous#903952 Triadic#7e9039 Triadic#397e90 Split complementary#529039 Split complementary#399076

Dark magenta in print

It sits in a comfortable part of the gamut and reproduces reliably on press. The cmyk build is 0, 60, 12, 44.

The same color needs a different cmyk build depending on the paper. Here is #90397e on both.

Coated stockgloss or silk, C

0 60 12 44

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

4 59 15 50

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Dark magenta in css

Copy #90397e straight into your stylesheet.

.background { background-color: #90397e; }
.text { color: #90397e; }
.border { border: 2px solid #90397e; }

How dark magenta looks on light and dark

Sample text on black

Sample text on white

Text on this color

Dark magenta and accessibility

Contrast ratios for #90397e against black and white text, measured to the WCAG standard.

Use white text on this color for readable body copy. To test #90397e against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Dark magenta on a business card, sticker and pattern

A quick look at how #90397e sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around dark magenta? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn dark magenta into a seamless pattern

Four patterns built from #90397e and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from dark magenta, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #90397e are worked out. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.