Blue

#8f91bf

Hex, rgb, cmyk and Pantone values for blue, with shades, tints, matching colors and free print quality patterns.

Blue sits in the blue band, mid and muted. A mid blue this balanced is a workhorse for corporate identity. Warm oranges and ambers opposite it add energy and grey keeps it professional.

Blue color values

Every conversion for #8f91bf, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#8f91bf
RGB143, 145, 191
HSL238, 27%, 65%
HSV238, 25%, 75%
CMYK25%, 24%, 0%, 25%
Lab61.53, 9.48, -24.08
XYZ30.86, 29.85, 53.43
Decimal9408959
Web safe#9999cc
Pantone271 C
Pantone271 CHex#8f91bfRgb143 145 191Cmyk25 24 0 25Lab62 9 -24Darker#46487aDeep#6264a5Lighter#bebfd8

Shades of blue

Tints of blue

Colors that go with blue

Blue in print

It converts to cmyk cleanly and holds its character from screen to paper. The cmyk build is 25, 24, 0, 25.

The same color needs a different cmyk build depending on the paper. Here is #8f91bf on both.

Coated stockgloss or silk, C
25 24 0 25
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
27 26 4 31
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Blue in css

Copy #8f91bf straight into your stylesheet.

.background { background-color: #8f91bf; }
.text { color: #8f91bf; }
.border { border: 2px solid #8f91bf; }

How blue looks on light and dark

Blue and accessibility

Contrast ratios for #8f91bf against black and white text, measured to the WCAG standard.

Textwhite text on this color
3.01:1
AA fail · AA large pass · AAA fail
Textblack text on this color
6.97:1
AA pass · AA large pass · AAA fail

Use black text on this color for readable body copy. To test #8f91bf against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Blue on a business card, sticker and pattern

A quick look at how #8f91bf sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around blue? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn blue into a seamless pattern

Four patterns built from #8f91bf and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from blue, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #8f91bf come from standard color math, shown so you can check them. The rgb, hsl, hsv, cie-lab and xyz values follow the standard conversions from the sRGB color space. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.