Dark red

#8a261f

Hex, rgb, cmyk and Pantone values for dark red, with shades, tints, matching colors and free print quality patterns.

Dark red is a deep red that reads weighty. Deep reds like this carry heritage and premium packaging well. Cool greens and deep navies calm it down, while warm creams let it stay the loudest thing on the page.

Dark red color values

Every conversion for #8a261f, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#8a261f
RGB138, 38, 31
HSL4, 63%, 33%
HSV4, 78%, 54%
CMYK0%, 72%, 78%, 46%
Lab31.55, 41.77, 29.01
XYZ11.42, 6.89, 2.02
Decimal9053727
Web safe#993333
Pantone181 C
Pantone181 CHex#8a261fRgb138 38 31Cmyk0 72 78 46Lab32 42 29Darker#320e0bDeep#531713Lighter#bd3d34

Shades of dark red

Tints of dark red

Colors that go with dark red

Dark red in print

The cmyk build is well inside gamut, so what you see on screen is close to what prints. The cmyk build is 0, 72, 78, 46.

The same color needs a different cmyk build depending on the paper. Here is #8a261f on both.

Coated stockgloss or silk, C
0 72 78 46
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 70 76 52
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Dark red in css

Copy #8a261f straight into your stylesheet.

.background { background-color: #8a261f; }
.text { color: #8a261f; }
.border { border: 2px solid #8a261f; }

How dark red looks on light and dark

Dark red and accessibility

Contrast ratios for #8a261f against black and white text, measured to the WCAG standard.

Textwhite text on this color
8.83:1
AA pass · AA large pass · AAA pass
Textblack text on this color
2.38:1
AA fail · AA large fail · AAA fail

Use white text on this color for readable body copy. To test #8a261f against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Dark red on a business card, sticker and pattern

A quick look at how #8a261f sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around dark red? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn dark red into a seamless pattern

Four patterns built from #8a261f and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from dark red, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #8a261f come from standard color math, shown so you can check them. The rgb, hsl, hsv, cie-lab and xyz values follow the standard conversions from the sRGB color space. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.