Purple

#831b7a

Hex, rgb, cmyk and Pantone values for purple, with shades, tints, matching colors and free print quality patterns.

This is Purple, a strong pink at 305 degrees. Pinks like this read soft and contemporary. Deep greens and teals opposite it give contrast and warm neutrals keep it soft.

Purple color values

Every conversion for #831b7a, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#831b7a
RGB131, 27, 122
HSL305, 66%, 31%
HSV305, 79%, 51%
CMYK0%, 79%, 7%, 49%
Lab31.84, 53.15, -29.41
XYZ13.26, 7.01, 19.07
Decimal8592250
Web safe#993366
Pantone2612 C
Pantone2612 CHex#831b7aRgb131 27 122Cmyk0 79 7 49Lab32 53 -29Darker#330a2fDeep#55114fLighter#b72fab

Shades of purple

Tints of purple

Colors that go with purple

Purple in print

It converts to cmyk cleanly and holds its character from screen to paper. The cmyk build is 0, 79, 7, 49.

The same color needs a different cmyk build depending on the paper. Here is #831b7a on both.

Coated stockgloss or silk, C
0 79 7 49
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 77 10 55
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Purple in css

Copy #831b7a straight into your stylesheet.

.background { background-color: #831b7a; }
.text { color: #831b7a; }
.border { border: 2px solid #831b7a; }

How purple looks on light and dark

Purple and accessibility

Contrast ratios for #831b7a against black and white text, measured to the WCAG standard.

Textwhite text on this color
8.74:1
AA pass · AA large pass · AAA pass
Textblack text on this color
2.40:1
AA fail · AA large fail · AAA fail

Use white text on this color for readable body copy. To test #831b7a against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Purple on a business card, sticker and pattern

A quick look at how #831b7a sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around purple? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn purple into a seamless pattern

Four patterns built from #831b7a and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from purple, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #831b7a come from standard color math, shown so you can check them. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.