Deep brown

#7b1730

Hex, rgb, cmyk and Pantone values for deep brown, with shades, tints, matching colors and free print quality patterns.

This is Deep brown, a strong red sitting at 345 degrees on the wheel. Deep reds like this carry heritage and premium packaging well. It pairs naturally with muted greens across the wheel and with off white for breathing room.

Deep brown color values

Every conversion for #7b1730, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#7b1730
RGB123, 23, 48
HSL345, 68%, 29%
HSV345, 81%, 48%
CMYK0%, 81%, 61%, 52%
Lab26.84, 43.31, 11.55
XYZ9.01, 5.04, 3.29
Decimal8066864
Web safe#660033
Pantone506 C
Pantone506 CHex#7b1730Rgb123 23 48Cmyk0 81 61 52Lab27 43 12Darker#340a14Deep#561022Lighter#b02a4b

Shades of deep brown

Tints of deep brown

Colors that go with deep brown

Deep brown in print

It converts to cmyk cleanly and holds its character from screen to paper. The cmyk build is 0, 81, 61, 52.

The same color needs a different cmyk build depending on the paper. Here is #7b1730 on both.

Coated stockgloss or silk, C
0 81 61 52
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 79 60 58
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Deep brown in css

Copy #7b1730 straight into your stylesheet.

.background { background-color: #7b1730; }
.text { color: #7b1730; }
.border { border: 2px solid #7b1730; }

How deep brown looks on light and dark

Deep brown and accessibility

Contrast ratios for #7b1730 against black and white text, measured to the WCAG standard.

Textwhite text on this color
10.46:1
AA pass · AA large pass · AAA pass
Textblack text on this color
2.01:1
AA fail · AA large fail · AAA fail

Use white text on this color for readable body copy. To test #7b1730 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Deep brown on a business card, sticker and pattern

A quick look at how #7b1730 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around deep brown? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn deep brown into a seamless pattern

Four patterns built from #7b1730 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from deep brown, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #7b1730 are worked out. The rgb, hsl, hsv, cie-lab and xyz values follow the standard conversions from the sRGB color space. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.