Medium purple

#7a7fbb

Hex, rgb, cmyk and Pantone values for medium purple, with shades, tints, matching colors and free print quality patterns.

Medium purple is a mid blue that reads confident. A mid blue this balanced is a workhorse for corporate identity. Warm oranges and ambers opposite it add energy and grey keeps it professional.

Medium purple color values

Every conversion for #7a7fbb, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#7a7fbb

RGB122, 127, 187

HSL235, 32%, 61%

HSV235, 35%, 73%

CMYK35%, 32%, 0%, 27%

Lab54.97, 12.66, -32.07

XYZ24.59, 22.9, 50.14

Decimal8028091

Web safe#6666cc

Pantone659 C

Shades of medium purple

#686db2 #565ca8 #4c5295 #434883 #393e70 #30345e #27294c #1d1f39 #141527 #0a0b14

Tints of medium purple

#868bc1 #9296c7 #9ea2ce #aaaed4 #b7b9da #c3c5e0 #cfd1e6 #dbdced #e7e8f3 #f3f4f9

Colors that go with medium purple

Complementary#bbb67a Analogous#7aa0bb Analogous#957abb Triadic#bb7a7f Triadic#7fbb7a Split complementary#bb957a Split complementary#a0bb7a

Medium purple in print

It converts to cmyk cleanly and holds its character from screen to paper. The cmyk build is 35, 32, 0, 27.

The same color needs a different cmyk build depending on the paper. Here is #7a7fbb on both.

Coated stockgloss or silk, C

35 32 0 27

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

36 33 4 33

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Medium purple in css

Copy #7a7fbb straight into your stylesheet.

.background { background-color: #7a7fbb; }
.text { color: #7a7fbb; }
.border { border: 2px solid #7a7fbb; }

How medium purple looks on light and dark

Sample text on black

Sample text on white

Text on this color

Medium purple and accessibility

Contrast ratios for #7a7fbb against black and white text, measured to the WCAG standard.

Use black text on this color for readable body copy. To test #7a7fbb against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Medium purple on a business card, sticker and pattern

A quick look at how #7a7fbb sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around medium purple? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn medium purple into a seamless pattern

Four patterns built from #7a7fbb and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from medium purple, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #7a7fbb are worked out. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.