Purple

#784277

Hex, rgb, cmyk and Pantone values for purple, with shades, tints, matching colors and free print quality patterns.

Purple sits in the pink band, deep and muted. Pinks like this read soft and contemporary. It works with sage and olive for balance, or with cream for a gentle palette.

Purple color values

Every conversion for #784277, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#784277
RGB120, 66, 119
HSL301, 29%, 36%
HSV301, 45%, 47%
CMYK0%, 45%, 1%, 53%
Lab36.41, 31.88, -20.51
XYZ13.02, 9.22, 18.55
Decimal7881335
Web safe#663366
Pantone520 C
Pantone520 CHex#784277Rgb120 66 119Cmyk0 45 1 53Lab36 32 -21Darker#271627Deep#4a2949Lighter#a260a0

Shades of purple

Tints of purple

Colors that go with purple

Purple in print

It sits in a comfortable part of the gamut and reproduces reliably on press. The cmyk build is 0, 45, 1, 53.

The same color needs a different cmyk build depending on the paper. Here is #784277 on both.

Coated stockgloss or silk, C
0 45 1 53
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 45 5 59
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Purple in css

Copy #784277 straight into your stylesheet.

.background { background-color: #784277; }
.text { color: #784277; }
.border { border: 2px solid #784277; }

How purple looks on light and dark

Purple and accessibility

Contrast ratios for #784277 against black and white text, measured to the WCAG standard.

Textwhite text on this color
7.38:1
AA pass · AA large pass · AAA pass
Textblack text on this color
2.84:1
AA fail · AA large fail · AAA fail

Use white text on this color for readable body copy. To test #784277 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Purple on a business card, sticker and pattern

A quick look at how #784277 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around purple? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn purple into a seamless pattern

Four patterns built from #784277 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from purple, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #784277 is computed, not guessed. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.