Brown

#78403a

Hex, rgb, cmyk and Pantone values for brown, with shades, tints, matching colors and free print quality patterns.

Brown lands in the red band, deep and soft. Deep reds like this carry heritage and premium packaging well. Cool greens and deep navies calm it down, while warm creams let it stay the loudest thing on the page.

Brown color values

Every conversion for #78403a, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#78403a
RGB120, 64, 58
HSL6, 35%, 35%
HSV6, 52%, 47%
CMYK0%, 47%, 52%, 53%
Lab33.91, 23.58, 14.46
XYZ10.34, 7.97, 5.0
Decimal7880762
Web safe#663333
Pantone499 C
Pantone499 CHex#78403aRgb120 64 58Cmyk0 47 52 53Lab34 24 14Darker#291614Deep#482623Lighter#a45d56

Shades of brown

Tints of brown

Colors that go with brown

Brown in print

The cmyk build is well inside gamut, so what you see on screen is close to what prints. The cmyk build is 0, 47, 52, 53.

The same color needs a different cmyk build depending on the paper. Here is #78403a on both.

Coated stockgloss or silk, C
0 47 52 53
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 47 52 59
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Brown in css

Copy #78403a straight into your stylesheet.

.background { background-color: #78403a; }
.text { color: #78403a; }
.border { border: 2px solid #78403a; }

How brown looks on light and dark

Brown and accessibility

Contrast ratios for #78403a against black and white text, measured to the WCAG standard.

Textwhite text on this color
8.10:1
AA pass · AA large pass · AAA pass
Textblack text on this color
2.59:1
AA fail · AA large fail · AAA fail

Use white text on this color for readable body copy. To test #78403a against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Brown on a business card, sticker and pattern

A quick look at how #78403a sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around brown? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn brown into a seamless pattern

Four patterns built from #78403a and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from brown, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #78403a is computed, not guessed. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.