Dark magenta

#781fa6

Hex, rgb, cmyk and Pantone values for dark magenta, with shades, tints, matching colors and free print quality patterns.

Dark magenta is a deep purple with a weighty cast. Deep purples like this carry luxury and craft. Yellow greens across the wheel wake it up and soft greys let it stay refined.

Dark magenta color values

Every conversion for #781fa6, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#781fa6
RGB120, 31, 166
HSL280, 69%, 39%
HSV280, 81%, 65%
CMYK28%, 81%, 0%, 35%
Lab33.41, 57.95, -54.09
XYZ15.12, 7.73, 36.77
Decimal7872422
Web safe#663399
Pantone527 C
Pantone527 CHex#781fa6Rgb120 31 166Cmyk28 81 0 35Lab33 58 -54Darker#250a34Deep#4d146aLighter#9e3cd1

Shades of dark magenta

Tints of dark magenta

Colors that go with dark magenta

Dark magenta in print

It sits in a comfortable part of the gamut and reproduces reliably on press. The cmyk build is 28, 81, 0, 35.

The same color needs a different cmyk build depending on the paper. Here is #781fa6 on both.

Coated stockgloss or silk, C
28 81 0 35
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
30 79 4 41
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Dark magenta in css

Copy #781fa6 straight into your stylesheet.

.background { background-color: #781fa6; }
.text { color: #781fa6; }
.border { border: 2px solid #781fa6; }

How dark magenta looks on light and dark

Dark magenta and accessibility

Contrast ratios for #781fa6 against black and white text, measured to the WCAG standard.

Textwhite text on this color
8.25:1
AA pass · AA large pass · AAA pass
Textblack text on this color
2.55:1
AA fail · AA large fail · AAA fail

Use white text on this color for readable body copy. To test #781fa6 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Dark magenta on a business card, sticker and pattern

A quick look at how #781fa6 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around dark magenta? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn dark magenta into a seamless pattern

Four patterns built from #781fa6 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from dark magenta, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #781fa6 are worked out. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.