Dark magenta

#77478a

Hex, rgb, cmyk and Pantone values for dark magenta, with shades, tints, matching colors and free print quality patterns.

Dark magenta is a deep purple with a serious cast. Deep purples like this carry luxury and craft. Pair it with warm yellows for contrast, or with charcoal for a moody scheme.

Dark magenta color values

Every conversion for #77478a, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#77478a
RGB119, 71, 138
HSL283, 32%, 41%
HSV283, 49%, 54%
CMYK14%, 49%, 0%, 46%
Lab38.31, 32.75, -29.26
XYZ14.45, 10.26, 25.26
Decimal7817098
Web safe#663399
Pantone668 C
Pantone668 CHex#77478aRgb119 71 138Cmyk14 49 0 46Lab38 33 -29Darker#26162cDeep#4e2f5bLighter#9b6bad

Shades of dark magenta

Tints of dark magenta

Colors that go with dark magenta

Dark magenta in print

The cmyk build is well inside gamut, so what you see on screen is close to what prints. The cmyk build is 14, 49, 0, 46.

The same color needs a different cmyk build depending on the paper. Here is #77478a on both.

Coated stockgloss or silk, C
14 49 0 46
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
17 49 4 52
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Dark magenta in css

Copy #77478a straight into your stylesheet.

.background { background-color: #77478a; }
.text { color: #77478a; }
.border { border: 2px solid #77478a; }

How dark magenta looks on light and dark

Dark magenta and accessibility

Contrast ratios for #77478a against black and white text, measured to the WCAG standard.

Textwhite text on this color
6.88:1
AA pass · AA large pass · AAA fail
Textblack text on this color
3.05:1
AA fail · AA large pass · AAA fail

Use white text on this color for readable body copy. To test #77478a against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Dark magenta on a business card, sticker and pattern

A quick look at how #77478a sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around dark magenta? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn dark magenta into a seamless pattern

Four patterns built from #77478a and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from dark magenta, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #77478a come from standard color math, shown so you can check them. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.