Dark magenta

#7723a4

Hex, rgb, cmyk and Pantone values for dark magenta, with shades, tints, matching colors and free print quality patterns.

Dark magenta falls in the purple range, deep and strong. Deep purples like this carry luxury and craft. Pair it with warm yellows for contrast, or with charcoal for a moody scheme.

Dark magenta color values

Every conversion for #7723a4, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#7723a4

RGB119, 35, 164

HSL279, 65%, 39%

HSV279, 79%, 64%

CMYK27%, 79%, 0%, 36%

Lab33.57, 55.99, -52.63

XYZ14.91, 7.8, 35.84

Decimal7807908

Web safe#663399

Pantone527 C

Shades of dark magenta

#6d2096 #631d88 #591a7a #4f176c #45145f #3b1151 #310e43 #260b35 #1c0827 #120519

Tints of dark magenta

#8928bc #9a2fd3 #a547d8 #b15fdd #bd77e2 #c990e7 #d4a8ec #e0c0f2 #ecd8f7 #f8f0fc

Colors that go with dark magenta

Complementary#50a423 Analogous#3723a4 Analogous#a42390 Triadic#a47723 Triadic#23a477 Split complementary#90a423 Split complementary#23a437

Dark magenta in print

The cmyk build is well inside gamut, so what you see on screen is close to what prints. The cmyk build is 27, 79, 0, 36.

The same color needs a different cmyk build depending on the paper. Here is #7723a4 on both.

Coated stockgloss or silk, C

27 79 0 36

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

29 77 4 42

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Dark magenta in css

Copy #7723a4 straight into your stylesheet.

.background { background-color: #7723a4; }
.text { color: #7723a4; }
.border { border: 2px solid #7723a4; }

How dark magenta looks on light and dark

Sample text on black

Sample text on white

Text on this color

Dark magenta and accessibility

Contrast ratios for #7723a4 against black and white text, measured to the WCAG standard.

Use white text on this color for readable body copy. To test #7723a4 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Dark magenta on a business card, sticker and pattern

A quick look at how #7723a4 sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around dark magenta? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn dark magenta into a seamless pattern

Four patterns built from #7723a4 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from dark magenta, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #7723a4 come from standard color math, shown so you can check them. The rgb, hsl, hsv, cie-lab and xyz values follow the standard conversions from the sRGB color space. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.