Dark magenta

#770d9b

Hex, rgb, cmyk and Pantone values for dark magenta, with shades, tints, matching colors and free print quality patterns.

This is Dark magenta, a vivid purple at 285 degrees. Deep purples like this carry luxury and craft. Yellow greens across the wheel wake it up and soft greys let it stay refined.

Dark magenta color values

Every conversion for #770d9b, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#770d9b

RGB119, 13, 155

HSL285, 85%, 33%

HSV285, 92%, 61%

CMYK23%, 92%, 0%, 39%

Lab30.82, 60.13, -51.63

XYZ13.67, 6.58, 31.56

Decimal7802267

Web safe#660099

Pantone527 C

Shades of dark magenta

#6d0c8e #640b82 #5a0a75 #500968 #46085c #3d074f #330642 #290436 #1f0329 #16021c

Tints of dark magenta

#8e10b9 #a512d7 #b81dec #c13bef #cb59f1 #d477f4 #dd95f6 #e7b3f9 #f0d1fb #faeffe

Colors that go with dark magenta

Complementary#319b0d Analogous#300d9b Analogous#9b0d78 Triadic#9b770d Triadic#0d9b77 Split complementary#789b0d Split complementary#0d9b30

Dark magenta in print

A color this vivid sometimes sits just outside cmyk gamut, so expect a small dip in punch on paper. The cmyk build is 23, 92, 0, 39.

The same color needs a different cmyk build depending on the paper. Here is #770d9b on both.

Coated stockgloss or silk, C

23 92 0 39

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

25 89 4 45

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Dark magenta in css

Copy #770d9b straight into your stylesheet.

.background { background-color: #770d9b; }
.text { color: #770d9b; }
.border { border: 2px solid #770d9b; }

How dark magenta looks on light and dark

Sample text on black

Sample text on white

Text on this color

Dark magenta and accessibility

Contrast ratios for #770d9b against black and white text, measured to the WCAG standard.

Use white text on this color for readable body copy. To test #770d9b against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Dark magenta on a business card, sticker and pattern

A quick look at how #770d9b sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around dark magenta? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn dark magenta into a seamless pattern

Four patterns built from #770d9b and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from dark magenta, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #770d9b are worked out. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.