Maroon

#77010e

Hex, rgb, cmyk and Pantone values for maroon, with shades, tints, matching colors and free print quality patterns.

Maroon lands in the red band, deep and vivid. Deep reds like this carry heritage and premium packaging well. Cool greens and deep navies calm it down, while warm creams let it stay the loudest thing on the page.

Maroon color values

Every conversion for #77010e, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#77010e
RGB119, 1, 14
HSL353, 98%, 24%
HSV353, 99%, 47%
CMYK0%, 99%, 88%, 53%
Lab23.59, 45.68, 29.56
XYZ7.7, 3.98, 0.78
Decimal7799054
Web safe#660000
Pantone1810 C
Pantone1810 CHex#77010eRgb119 1 14Cmyk0 99 88 53Lab24 46 30Darker#3d0107Deep#65010cLighter#b40b1e

Shades of maroon

Tints of maroon

Colors that go with maroon

Maroon in print

It is saturated enough that the cmyk build can shift slightly from screen to press, so proof it. The cmyk build is 0, 99, 88, 53.

The same color needs a different cmyk build depending on the paper. Here is #77010e on both.

Coated stockgloss or silk, C
0 99 88 53
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 95 85 59
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Maroon in css

Copy #77010e straight into your stylesheet.

.background { background-color: #77010e; }
.text { color: #77010e; }
.border { border: 2px solid #77010e; }

How maroon looks on light and dark

Maroon and accessibility

Contrast ratios for #77010e against black and white text, measured to the WCAG standard.

Textwhite text on this color
11.70:1
AA pass · AA large pass · AAA pass
Textblack text on this color
1.80:1
AA fail · AA large fail · AAA fail

Use white text on this color for readable body copy. To test #77010e against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Maroon on a business card, sticker and pattern

A quick look at how #77010e sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around maroon? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn maroon into a seamless pattern

Four patterns built from #77010e and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from maroon, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #77010e are worked out. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.