Purple

#762b8a

Hex, rgb, cmyk and Pantone values for purple, with shades, tints, matching colors and free print quality patterns.

Purple is a deep purple with a serious cast. Deep purples like this carry luxury and craft. Yellow greens across the wheel wake it up and soft greys let it stay refined.

Purple color values

Every conversion for #762b8a, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#762b8a
RGB118, 43, 138
HSL287, 52%, 35%
HSV287, 69%, 54%
CMYK14%, 69%, 0%, 46%
Lab32.73, 47.05, -38.11
XYZ12.92, 7.41, 24.79
Decimal7744394
Web safe#663399
Pantone527 C
Pantone527 CHex#762b8aRgb118 43 138Cmyk14 69 0 46Lab33 47 -38Darker#280f2fDeep#471a54Lighter#a143ba

Shades of purple

Tints of purple

Colors that go with purple

Purple in print

It sits in a comfortable part of the gamut and reproduces reliably on press. The cmyk build is 14, 69, 0, 46.

The same color needs a different cmyk build depending on the paper. Here is #762b8a on both.

Coated stockgloss or silk, C
14 69 0 46
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
17 67 4 52
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Purple in css

Copy #762b8a straight into your stylesheet.

.background { background-color: #762b8a; }
.text { color: #762b8a; }
.border { border: 2px solid #762b8a; }

How purple looks on light and dark

Purple and accessibility

Contrast ratios for #762b8a against black and white text, measured to the WCAG standard.

Textwhite text on this color
8.46:1
AA pass · AA large pass · AAA pass
Textblack text on this color
2.48:1
AA fail · AA large fail · AAA fail

Use white text on this color for readable body copy. To test #762b8a against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Purple on a business card, sticker and pattern

A quick look at how #762b8a sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around purple? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn purple into a seamless pattern

Four patterns built from #762b8a and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from purple, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #762b8a come from standard color math, shown so you can check them. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.