Purple

#760b95

Hex, rgb, cmyk and Pantone values for purple, with shades, tints, matching colors and free print quality patterns.

Purple is a deep purple with a serious cast. Deep purples like this carry luxury and craft. Pair it with warm yellows for contrast, or with charcoal for a moody scheme.

Purple color values

Every conversion for #760b95, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#760b95
RGB118, 11, 149
HSL287, 86%, 31%
HSV287, 93%, 58%
CMYK21%, 93%, 0%, 42%
Lab30.06, 59.18, -49.2
XYZ13.02, 6.26, 28.96
Decimal7736213
Web safe#660099
Pantone527 C
Pantone527 CHex#760b95Rgb118 11 149Cmyk21 93 0 42Lab30 59 -49Darker#2d0439Deep#4b075fLighter#a51ace

Shades of purple

Tints of purple

Colors that go with purple

Purple in print

The saturation is high, which is where rgb and cmyk drift apart, so a printed proof is worth it. The cmyk build is 21, 93, 0, 42.

The same color needs a different cmyk build depending on the paper. Here is #760b95 on both.

Coated stockgloss or silk, C
21 93 0 42
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
23 90 4 48
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Purple in css

Copy #760b95 straight into your stylesheet.

.background { background-color: #760b95; }
.text { color: #760b95; }
.border { border: 2px solid #760b95; }

How purple looks on light and dark

Purple and accessibility

Contrast ratios for #760b95 against black and white text, measured to the WCAG standard.

Textwhite text on this color
9.32:1
AA pass · AA large pass · AAA pass
Textblack text on this color
2.25:1
AA fail · AA large fail · AAA fail

Use white text on this color for readable body copy. To test #760b95 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Purple on a business card, sticker and pattern

A quick look at how #760b95 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around purple? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn purple into a seamless pattern

Four patterns built from #760b95 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from purple, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #760b95 are worked out. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.