Purple

#73138d

Hex, rgb, cmyk and Pantone values for purple, with shades, tints, matching colors and free print quality patterns.

This is Purple, a strong purple at 287 degrees. Deep purples like this carry luxury and craft. Yellow greens across the wheel wake it up and soft greys let it stay refined.

Purple color values

Every conversion for #73138d, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#73138d
RGB115, 19, 141
HSL287, 76%, 31%
HSV287, 87%, 55%
CMYK18%, 87%, 0%, 45%
Lab29.5, 55.49, -45.2
XYZ12.11, 6.03, 25.73
Decimal7541645
Web safe#660099
Pantone527 C
Pantone527 CHex#73138dRgb115 19 141Cmyk18 87 0 45Lab29 55 -45Darker#2c0736Deep#490c5aLighter#a124c3

Shades of purple

Tints of purple

Colors that go with purple

Purple in print

A color this vivid sometimes sits just outside cmyk gamut, so expect a small dip in punch on paper. The cmyk build is 18, 87, 0, 45.

The same color needs a different cmyk build depending on the paper. Here is #73138d on both.

Coated stockgloss or silk, C
18 87 0 45
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
21 84 4 51
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Purple in css

Copy #73138d straight into your stylesheet.

.background { background-color: #73138d; }
.text { color: #73138d; }
.border { border: 2px solid #73138d; }

How purple looks on light and dark

Purple and accessibility

Contrast ratios for #73138d against black and white text, measured to the WCAG standard.

Textwhite text on this color
9.52:1
AA pass · AA large pass · AAA pass
Textblack text on this color
2.21:1
AA fail · AA large fail · AAA fail

Use white text on this color for readable body copy. To test #73138d against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Purple on a business card, sticker and pattern

A quick look at how #73138d sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around purple? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn purple into a seamless pattern

Four patterns built from #73138d and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from purple, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #73138d come from standard color math, shown so you can check them. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.