Purple

#720d91

Hex, rgb, cmyk and Pantone values for purple, with shades, tints, matching colors and free print quality patterns.

This is Purple, a vivid purple at 286 degrees. Deep purples like this carry luxury and craft. Pair it with warm yellows for contrast, or with charcoal for a moody scheme.

Purple color values

Every conversion for #720d91, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#720d91

RGB114, 13, 145

HSL286, 84%, 31%

HSV286, 91%, 57%

CMYK21%, 91%, 0%, 43%

Lab29.18, 57.42, -48.19

XYZ12.19, 5.91, 27.29

Decimal7474577

Web safe#660099

Pantone2597 C

Shades of purple

#690c85 #600b7a #560a6e #4d0962 #440857 #3b074b #32063f #280533 #1f0428 #16031c

Tints of purple

#8a10b0 #a212ce #b918ea #c237ed #cc55f0 #d574f3 #de93f5 #e7b1f8 #f1d0fb #faeffe

Colors that go with purple

Complementary#2c910d Analogous#300d91 Analogous#910d6e Triadic#91720d Triadic#0d9172 Split complementary#6e910d Split complementary#0d9130

Purple in print

It is saturated enough that the cmyk build can shift slightly from screen to press, so proof it. The cmyk build is 21, 91, 0, 43.

The same color needs a different cmyk build depending on the paper. Here is #720d91 on both.

Coated stockgloss or silk, C

21 91 0 43

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

23 88 4 49

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Purple in css

Copy #720d91 straight into your stylesheet.

.background { background-color: #720d91; }
.text { color: #720d91; }
.border { border: 2px solid #720d91; }

How purple looks on light and dark

Sample text on black

Sample text on white

Text on this color

Purple and accessibility

Contrast ratios for #720d91 against black and white text, measured to the WCAG standard.

Use white text on this color for readable body copy. To test #720d91 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Purple on a business card, sticker and pattern

A quick look at how #720d91 sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around purple? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn purple into a seamless pattern

Four patterns built from #720d91 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from purple, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #720d91 come from standard color math, shown so you can check them. The rgb, hsl, hsv, cie-lab and xyz values follow the standard conversions from the sRGB color space. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.