Medium purple

#717abc

Hex, rgb, cmyk and Pantone values for medium purple, with shades, tints, matching colors and free print quality patterns.

Medium purple is a mid blue that reads grounded. A mid blue this balanced is a workhorse for corporate identity. It pairs with warm neutrals for balance, or with a brighter accent for contrast.

Medium purple color values

Every conversion for #717abc, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#717abc

RGB113, 122, 188

HSL233, 36%, 59%

HSV233, 40%, 74%

CMYK40%, 35%, 0%, 26%

Lab53.02, 13.4, -35.76

XYZ22.85, 21.06, 50.44

Decimal7436988

Web safe#6666cc

Pantone2718 C

Shades of medium purple

#5f69b3 #4f5aa8 #465095 #3e4683 #353c71 #2c325e #24294c #1b1f3a #121527 #0a0b15

Tints of medium purple

#7e86c2 #8b92c8 #989ece #a5abd5 #b2b7db #bfc3e1 #cccfe7 #d9dbed #e6e7f3 #f3f4f9

Colors that go with medium purple

Complementary#bcb371 Analogous#71a0bc Analogous#8d71bc Triadic#bc717a Triadic#7abc71 Split complementary#bc8d71 Split complementary#a0bc71

Medium purple in print

It sits in a comfortable part of the gamut and reproduces reliably on press. The cmyk build is 40, 35, 0, 26.

The same color needs a different cmyk build depending on the paper. Here is #717abc on both.

Coated stockgloss or silk, C

40 35 0 26

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

41 36 4 32

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Medium purple in css

Copy #717abc straight into your stylesheet.

.background { background-color: #717abc; }
.text { color: #717abc; }
.border { border: 2px solid #717abc; }

How medium purple looks on light and dark

Sample text on black

Sample text on white

Text on this color

Medium purple and accessibility

Contrast ratios for #717abc against black and white text, measured to the WCAG standard.

Use black text on this color for readable body copy. To test #717abc against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Medium purple on a business card, sticker and pattern

A quick look at how #717abc sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around medium purple? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn medium purple into a seamless pattern

Four patterns built from #717abc and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from medium purple, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #717abc come from standard color math, shown so you can check them. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.