Deep purple

#704d7f

Hex, rgb, cmyk and Pantone values for deep purple, with shades, tints, matching colors and free print quality patterns.

This is Deep purple, a muted purple at 282 degrees. Deep purples like this carry luxury and craft. Pair it with warm yellows for contrast, or with charcoal for a moody scheme.

Deep purple color values

Every conversion for #704d7f, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#704d7f
RGB112, 77, 127
HSL282, 25%, 40%
HSV282, 39%, 50%
CMYK12%, 39%, 0%, 50%
Lab38.35, 24.45, -22.52
XYZ13.17, 10.28, 21.37
Decimal7359871
Web safe#666666
Pantone668 C
Pantone668 CHex#704d7fRgb112 77 127Cmyk12 39 0 50Lab38 24 -23Darker#221726Deep#493253Lighter#9470a4

Shades of deep purple

Tints of deep purple

Colors that go with deep purple

Deep purple in print

It converts to cmyk cleanly and holds its character from screen to paper. The cmyk build is 12, 39, 0, 50.

The same color needs a different cmyk build depending on the paper. Here is #704d7f on both.

Coated stockgloss or silk, C
12 39 0 50
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
15 40 4 56
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Deep purple in css

Copy #704d7f straight into your stylesheet.

.background { background-color: #704d7f; }
.text { color: #704d7f; }
.border { border: 2px solid #704d7f; }

How deep purple looks on light and dark

Deep purple and accessibility

Contrast ratios for #704d7f against black and white text, measured to the WCAG standard.

Textwhite text on this color
6.87:1
AA pass · AA large pass · AAA fail
Textblack text on this color
3.06:1
AA fail · AA large pass · AAA fail

Use white text on this color for readable body copy. To test #704d7f against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Deep purple on a business card, sticker and pattern

A quick look at how #704d7f sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around deep purple? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn deep purple into a seamless pattern

Four patterns built from #704d7f and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from deep purple, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #704d7f is computed, not guessed. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.