Deep purple

#402c49

Hex, rgb, cmyk and Pantone values for deep purple, with shades, tints, matching colors and free print quality patterns.

Deep purple falls in the purple range, deep and muted. Deep purples like this carry luxury and craft. Pair it with warm yellows for contrast, or with charcoal for a moody scheme.

Deep purple color values

Every conversion for #402c49, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#402c49
RGB64, 44, 73
HSL281, 25%, 23%
HSV281, 40%, 29%
CMYK12%, 40%, 0%, 71%
Lab21.48, 15.48, -14.47
XYZ4.22, 3.37, 6.73
Decimal4205641
Web safe#333333
Pantone5255 C
Pantone5255 CHex#402c49Rgb64 44 73Cmyk12 40 0 71Lab21 15 -14Darker#211726Deep#382640Lighter#664973

Shades of deep purple

Tints of deep purple

Colors that go with deep purple

Deep purple in print

It sits in a comfortable part of the gamut and reproduces reliably on press. The cmyk build is 12, 40, 0, 71.

The same color needs a different cmyk build depending on the paper. Here is #402c49 on both.

Coated stockgloss or silk, C
12 40 0 71
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
15 41 4 77
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Deep purple in css

Copy #402c49 straight into your stylesheet.

.background { background-color: #402c49; }
.text { color: #402c49; }
.border { border: 2px solid #402c49; }

How deep purple looks on light and dark

Deep purple and accessibility

Contrast ratios for #402c49 against black and white text, measured to the WCAG standard.

Textwhite text on this color
12.54:1
AA pass · AA large pass · AAA pass
Textblack text on this color
1.67:1
AA fail · AA large fail · AAA fail

Use white text on this color for readable body copy. To test #402c49 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Deep purple on a business card, sticker and pattern

A quick look at how #402c49 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around deep purple? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn deep purple into a seamless pattern

Four patterns built from #402c49 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from deep purple, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #402c49 is computed, not guessed. The rgb, hsl, hsv, cie-lab and xyz values follow the standard conversions from the sRGB color space. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.